About us

ABOUT US

The African Centre for Media and Inter-Cultural Dialogue (ACMID) is a non-profit organization committed to promoting inter cultural understanding and dialogue through media and communication. We strive to facilitate and provide a platform for cross-cultural communication, media and information literacy, inter-cultural dialogue and understanding, and promote diversity in all aspects of society. Through research, advocacy, capacity building and strategic interventions, ACMID is committed to promoting an open society where divergent narratives coexist harmoniously using media and digital platforms as a tool for positive change.

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VISION

To build a world where identity of difference, diverse culture and perspectives are recognized, understood, celebrated and embraced through strategic media engagement and communication

MISSION

To create a platform for media professionals and stakeholders to share knowledge, ideas and best practices, and to empower individuals and communities to participate in building a more inclusive and equitable society.

OUR VALUES

ACMID’s values guide our approach to intercultural dialogue, media literacy, and peacebuilding. We are committed to fostering inclusivity, integrity, and innovation in our work. Our core values form the foundation for achieving our mission of bridging cultural divides and fostering dialogue for a better society.

Inclusivity

We believe that every voice matters and are committed to creating spaces where all cultural perspectives are respected and valued. Inclusivity is at the heart of our efforts to foster mutual understanding and encourage active participation.

Diversity

We promote equity and inclusion from range of social, religious, gender and ethnic background. We celebrate a wide range of cultural backgrounds, ideas and traditions, viewing them as strengths that enrich our collective experience and drive meaningful connections.

Integrity

We upload highest standards of transparency, honesty, and ethical practices in all our programmes and interactions. We are dedicated to fostering trust among stakeholders, partners and communities.

Dialogue

Our work is rooted in the belief that open and respectful dialogue is essential for cultural understanding. We facilitate conversations that bridge gaps, resolve conflicts and strengthen community ties.

Empathy

We approach our work with empathy, recognizing the unique experiences and perspectives of different communities. By actively listening and understanding what others’ viewpoints, we foster a culture of compassion and mutual respect.

Innovation

We leverage innovative media strategies and tools to create meaningful and impactful change. By embracing creativity and staying ahead of media trends, we maximize our effectiveness in promoting intercultural dialogue.